SEO and Online Marketing Consulting Services

In order to compete in today’s marketplace, companies must go beyond traditional (and ailing) advertising methods. They must become a part of the lifestyle for their target clients and this means transforming into a legitimate resource for information.

The following is a sample development timeline for building your online marketing campaign and for reaching the audience you want. Of course every project requires its own attention and methodology.

Phase One – Building the Foundation

The blog is the modern way to publish and broadcast your new resource-rich company. What’s more, it has no hard cost. It is easy to modify, builds an archive (which becomes an ever-expanding and evergreen self-promotion fountain) and builds loyalty. We will also identify concepts, keywords and the tone of conversation as best applies your company’s product and message and use this not only for metadata but for identifying and targeting the online audience you seek.

Phase Two – Building the Social Network / Search Engine Presence

Many companies use Facebook, Twitter, MySpace, Digg, StumbleUpon, Technorati and Reddit to market their wares, but too few understand the dynamics of these desired networks. Familiarity with the particular dynamics of each of these destinations is critical to not only maximizing their potential for attracting new clients, but also preventing missteps that could alienate their citizens and work against the company image.

Phase Three – Tuning Search Engine Optimization, Keyword Targeting, LSI, Social Networking, Brand Building, Building the Community and Conversation, Mailing List, Customer Database

Like any well-planned business, success does not come overnight, but rather through consistent, thoughtful and effective strategies that build customer loyalty. It is a well known fact that the first 500 subscribers to your blog or newsletter are the hardest to attain. After that the exponential returns begin to make the going a lot easier.

We will continue to work with your brand and its presence online to build repeat customers who will spread the word about your services for you. In this phase we build trackbacks,research the ideal keyword phrases for Latent Semantic Indexing, linkbacks, community and methods for encouraging user participation in and with your content with the goal of spreading targeted attention to the right people through word of mouth. There is no magic bullet, but there are methods that when implemented correctly, feel like magic.

If you want to take your company to the next level marketing to a global audience, contact CCMG to discuss an SEO and online marketing strategy.

Other Services

Constant Change offers local services to Los Angeles entertainment industry professionals that include transcoding and digitizing footage from a variety of sources for creating and editing demo reels, shooting headshots, career consultation and audition taping for actors, producers and directors.

We also create musical scores and provide sound editing and design for independent film, television and online video productions.  If your company is looking for a dynamic way to convey your company’s services, ask us about creating a professional looking video for your website.

If you are not in Los Angeles, we can still work with you remotely.  Contact us to discuss how we can digitize your footage and edit a reel for you or create an online marketing strategy.